INDIAN RESTAURANT AWARDS 2016

RESTAURANT INDIA

A restaurant’s popularity does not just depend on the food served; it is the ambience that makes people love your restaurant. Talking about the importance of design in a restaurant, Mr. Sanjeev Malhan, Principal Designer, Office for International Architecture, says, “The consumers have become very trendy these days; they know the world and have become global. Nowadays designing is all about redefining the norms. If you want to get somebody inside the door, your design should be very attractive because the first impression, which is the designing part, is always visual.”

Mr. Malhan mentions that, for a restauranteur, finding the right interior designer is mostly through the word of mouth. “About 80% of my clients come to me after seeing my work and projects, while the rest 20% come from online advertisements, “ adds Mr. Malhan.

Mr. Bhupendra Kumar, architect, opines, “Client’s choice is very important while designing a restaurant. Designing is done according to the type of restaurant – whether it is a cafeteria or a self-service restaurant. Finally, it is your experience and contacts that make a restaurateur ask you to design his restaurant.”

Mr. Kumar further adds, “Customers need their own ‘private space’ in the restaurant, so their seating arrangement should also be kept in mind. Lighting contributes to the ambience of the restaurant design. When customers visit your restaurant, try to put light music during day time; however lowering the ceilings, bringing soft ambience and mood lighting works during night. A good design should deliver profitable solutions for your restaurant.”

Talking about the budget required for designing a restaurant, Mr. Kumar, adds, “The budget for a chain is generally Rs 50 per sqft.; for a single restaurant it is 100-150 per sqft. Challenges are usual at a site. For example, the Connaught place area in Delhi has lower ceiling. This was originally designed in British style, so redesigning a restaurant in that area creates problems.”

Mr. Malhan’s Design Tips

  • Market survey: Market survey gives you an idea of current market demand because it gives you an idea of the requirement of a particular place. Survey and study the market because every day there is a new restaurant coming up.
  • Colour coding: Colour is a successful part in the world of designing. A good colour tone will make your customer remember your restaurant and will promote appetites.
  • Branding: Designing also contributes to the brand development of a restaurant. Study the design of the existing brands in the market. “When I work on a restaurant design project,” says Mr. Malhan, “I look at it in terms of quality of interior design, branding and positioning of the restaurant.”
  • Type of restaurant: Restaurant type is importance while designing your restaurant. Talking about the design aspect of a QSR that leaves a unique impact on the customer, Mr Malhan says, “I recently worked on a QSR project which is going to open shortly at Hauz Khas village. There I used blue and sand colour to give it a Persian impact as the restaurant is based on the “Faarsi” concept.”

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